Why is inclusive marketing so important?

Why invest money in creating accessible facilities, training staff and generally providing an inclusive service if you do not market your facility effectively targeting disabled people.   Marketing is the final link in the chain of providing a truly inclusive service. 

Aside from this creating an inclusive marketing strategy will enable you to tap into some of the estimated £40-£50billion spending power held by the disability market. 

Sites who receive support through the Inclusive Fitness Initiative are now attracting on average in excess of 8% usage by disabled people on a monthly basis.  This figure does not take into account non disabled people who may accompany them and also disabled people who are not picked up by monitoring systems. 

In essence the disability market is one that too many sectors choose to ignore, and by developing an inclusive outlook to marketing your organisation can harness the many opportunities that it presents. 

What can MLS Disability and Inclusion Offer?

MLS Disability and Inclusion offers a range of services designed to support clients to develop and implement both inclusive and targeted marketing strategies.

Option 1 -                              Marketing Analysis and Audit

MLS Disability and Inclusion’s consultants have considerable experience of advising facilities and organisations in relation to inclusive marketing strategies.  One of our consultants can conduct a visit to your facility, interview key personnel and identify how the facility currently communicates and how it can communicate better with existing and prospective disabled customers.  Upon completion of the visit you will receive an extensive report

making clear recommendations that could be implemented into the development of an inclusive marketing strategy.

This work incorporates a one-day visit with one day’s report preparation. 

            £1000.00 +vat +expenses

Option 2 -                              Writing an Inclusive Marketing Plan

As an add on to option one, our consultants can prepare an inclusive marketing plan on your behalf.  This would take into account available budget and resources, and will include creative methods of targeting the disability market.  This can be prepared for a period of your choosing.

The time required to prepare an inclusive marketing plan will depend upon the resource that is available.   We can also build into this process a briefing with key personnel. 

            £500.00 - £1500.00 +vat +expenses

Option 3 -                              Critical Analysis of Mainstream Literature

Not all people need alternative formats.  Much emphasis is placed upon the availability of alternative formats such as large print, audio and Braille.  Many people however would not need alternative formats should mainstream literature be produced accessibly. 

MLS Disability and Inclusion Consultants can liaise directly with your designers or your management to offer advice on specific projects or a collection of literature that you produce.  We can also offer advice on branding and corporate image, ensuring that your entire image is inclusive. 

This work can be delivered on a bespoke basis on an hourly rate.  However larger consultancy projects may last an entire day.  This also assumes that a site visit is not required. 

            £50.00 per hour +vat